There are roughly a dozen flat fee MLS services that operate in Florida in 2026. Most are national platforms; a few are Florida-only. They're not all equal. This is an honest comparison — yes, we run one of them — focused on the four things that actually matter: licensing, MLS coverage, total cost (including hidden fees), and what's actually included.
What to Compare
- Florida broker license. The flat fee provider must hold a Florida real estate broker license. National platforms partner with local brokers in each state. Always verify the license number on the Florida DBPR website.
- MLS coverage. Florida has multiple MLS boards. Make sure the service covers your specific board (Stellar, BeachesMLS, MIAMI, NE Florida, SW Florida, etc.).
- Closing fees. The most common hidden cost. A '$99 listing' that becomes a $1,500 listing at closing isn't $99.
- Photo limits and duration. Basic packages range from 6 photos / 3 months to 35+ photos / 12 months.
- Listing flexibility. Some brokers limit the number of price changes or photo updates.
The Major Florida Flat Fee MLS Services
Houzeo
National platform. Operates in Florida through partner brokerages. Strong tech (good listing dashboard, mobile app for offer management). Pricing tiers from $329 to $999+. Some tiers add a closing fee of 0.5%–1%, which on a $500K home is $2,500–$5,000 — read the fine print. Best for sellers who want a polished tech experience and are willing to pay a little more upfront.
Beycome
Florida-headquartered. Known for very low entry pricing ($99–$399). Tech is functional. Customer support reviews are mixed. Some packages include a buyer's agent commission service that's negotiated separately. Read the listing agreement to confirm what closing fees apply to your specific package.
ListWithFreedom
Long-running national flat fee MLS service. Florida coverage via partner brokerages. Pricing from $89 to $399. Limited customer support — almost entirely DIY. Best for experienced sellers who don't need hand-holding.
Flat Fee MLS Realty
Florida-focused. Pricing from $149 to $649. Broader package options including pricing strategy and contract review. Customer support is direct phone. Tends to be a middle-ground choice between bare-bones and premium.
Flat Fee MLS Sells (us — Pure Equity Realty, Lake Worth FL, license #CQ1049856)
Florida-only. Three packages: Basic $99, Premium $295, Full-Service $395 + 1% at closing. Zero closing fees on Basic and Premium. Direct broker access (you talk to the broker, not a national call center). Listings live on the MLS within 24 hours. Coverage on every major Florida MLS board.
Pricing Comparison Table
Approximate basic-tier pricing in 2026 across the most common Florida flat fee services:
- Houzeo Basic: $329 + possible 0.5% closing fee
- Beycome Basic: $99 + closing fee varies by package
- ListWithFreedom Basic: $89 (limited photos and support)
- Flat Fee MLS Realty Basic: $149
- Flat Fee MLS Sells Basic: $99 (zero closing fees)
On a $500,000 Florida home, the worst-case difference between a 'cheap' service with hidden fees and a transparent one can be $4,000+.
Red Flags to Avoid
- No clear broker license number. If the service won't tell you which Florida-licensed broker holds the listing, walk away.
- Closing fees described in vague language ('service fee at close,' 'transaction coordination fee'). Get the percentage in writing.
- Mandatory escrow with their preferred title company. A reputable Florida flat fee service lets you choose your own title company.
- Listing duration under 6 months. You may need to re-pay if your sale takes longer.
- Photo upload limits under 12. On a Florida home in 2026, that's not enough to compete with full-service listings.
- No phone number. If support is email-only, expect 48-hour response times during a hot offer negotiation.
Questions to Ask Any Florida Flat Fee Broker Before Paying
- What's your Florida broker license number?
- Which MLS boards do you cover, and which one will my listing be on?
- Are there any closing fees, percentage fees, or 'transaction coordinator' fees beyond the listed price?
- How long is the listing live? Can I extend at no charge if I haven't sold?
- How many photos are included? Can I add more later?
- Will you forward all buyer-agent calls and emails directly to me, with no filtering?
- Can I choose my own title company / closing agent?
- If I want negotiation help on a specific offer, is that available a la carte?
Our Honest Take
If you want polished tech and don't mind paying $300+: Houzeo. If you want absolute lowest entry cost and you're an experienced seller: ListWithFreedom or Beycome. If you want a transparent Florida-only broker with zero closing fees and direct broker access: Flat Fee MLS Sells (yes, we're biased — but we'll tell you in the first conversation if you'd be better served by full-service).
The right choice depends on your home's price point, your selling experience, and how much help you actually need. The wrong choice is paying a 3% listing-side commission to anyone in 2026.